The latest edition of the Vinitech trade fair in Bordeaux was an opportunity for our teams to unveil our 360° video to immerse our customers in the heart of a cork raising.

Whenever we can, we take our customers along to a cork harvest. This enables them to understand the difficulties involved in harvesting, the importance of proper debarking and all the environmental benefits of cork harvesting.

With harvesting taking place from May to September, we decided to produce a 360° video so that we could continue to raise awareness among our customers through an immersive experience that would be fun, educational and, above all, innovative, in keeping with the brand's image. In July, a film crew travelled to San Vicente de Alcantara (Extremadura) to film a cork harvest, thanks to the invaluable help of our local teams.

During the Bordeaux trade show, a dedicated corner with virtual reality headsets enabled visitors to enjoy the experience to the full.

For those who weren't able to visit us at the show, the 360° video is now available on our YouTube channel: